Craic Crew - Marketing Manager

Job: Craic Crew - Marketing Manager

Location: N Chelmsford, MA and surrounding areas

Hours - 25 - 30 hours / week

To apply: Please send an introductory email with a resume to Brian at brian@crafthotsauce.com. Applications will close in early March with decisions being made at the end of March.

 

Summary: 

 

As a member of the Craic Crew at our Lowell-based hot sauce company, you'll be immersed in a dynamic role of building our brand, connecting with customers and overseeing marketing operations. In addition to marketing you’ll be very closely involved with our entire operation and small business gaining hands-on experience in hot sauce production, sales, and community engagement.  This unique position provides an opportunity to contribute significantly to a small growing business, exposing you to diverse facets of the industry.

 

With a specialized focus in marketing, you'll collaborate closely with Brian the CEO, contributing to market research, customer expansion, and utilizing CRM tools. The role encourages collaboration with our entire team, involvement in special projects, and a commitment to continuous learning and development.

 

Other responsibilities will span across weekly farmers market management, where you'll oversee booth setup, engage with customers, and showcase our hot sauce products. Additionally, you'll actively participate in cooking sessions to understand the culinary aspects of hot sauce production and engage in farming operations, including picking peppers and tomatoes during harvest season. 

 

Responsibilities:

 

Marketing Responsibilities

 

Contributing to Marketing KPIs:

• Collaborate on setting and achieving marketing Key Performance Indicators.  Assist in tracking and analyzing marketing metrics to evaluate campaign effectiveness and identify areas for improvement.

Email Marketing:

• Support the planning and execution of email marketing campaigns to engage and educate customers and followers.

Design:

• Contribute to the design of marketing materials, including promotional materials, packaging, and digital assets using Adobe suite and Canva. 

 

Video Production:

• Participate in the planning and creation of video content for marketing purposes. Assist in scripting, shooting, and editing videos to showcase the hot sauce products, brand story, and other promotional content.

 

Social Media Management:

• Manage and contribute to the company's social media accounts. Create engaging and shareable content, including posts, stories, and videos, to build brand awareness and increase engagement.

Podcast Editing and Operations

• Assist with the production of the Craft Hot Sauce Podcast, including editing of raw files, sharing snippets and coordination with guests. 

Events

• Assist with the hosting of events such as BYOHS, farm tours and other special events. 

Innovation:

• Stay updated on marketing trends, industry innovations, and emerging technologies. Bring innovative ideas to the table, exploring new and creative approaches to marketing campaigns.

 

Other Craic Crew responsibilities

 

Weekly Farmers Market Management:

• Take charge of managing a weekly farmers market, overseeing booth setup, product display, and customer interactions.

• Engage with customers and take them through samples of our hot sauce products, answer inquiries, and build positive relationships.

Cooks and Farming Operations:

• Participate in weekly hot sauce cooks at our commercial kitchen in Lowell to understand the culinary aspects behind hot sauce production.

• Gain insights into farming operations, including weeding, picking peppers and tomatoes, and the cultivation of ingredients used in our hot sauces.

 

Expectations: 

• Interest in food, community and/or hot sauce.

• Being a good listener, ability to project voice, being engaging and polite.

• Openness to learn and to receive and provide feedback

• A desire to work with teams and engage with people in the community

• Applicants must have a valid driver’s license to be considered for the position. (Driving to farmers markets is another requirement.)

• Being able to learn quickly and follow all food and safety guidelines

• Must be able to lift 30-50 lbs repeatedly and easily, and work physically for 4 + hours

 

Skills:

 

A successful marketing lead at Craic Sauce requires a blend of technical, creative, and organizational skills. Proficiency in using marketing tools (such as HubSpot and Adobe suite), comfort with digital strategies, and a creative mindset are essential for engaging the target audience. 

 

Effective communication, analytical thinking, and collaboration with cross-functional teams are crucial for optimizing marketing efforts.

 

Bring that Craic energy - Good craic is the reason for starting this. We encourage you and the people we interact with to be present and kind, and bring a positive attitude and energy. 

 

Initiative- Demonstrate a strong work ethic and proactively seek out areas of improvement and opportunity.

 

Coachability -  Should be open to receiving constructive criticism, actively seek opportunities for improvement, and demonstrate a commitment to continuous learning.

 

Team Collaboration: Marketing is a team effort, so the ability to work collaboratively with colleagues in sales, production, farming and other departments is crucial.

 

Strong Verbal & Written Communication: Clear and effective communication is crucial for interacting with potential customers, understanding their needs, and conveying information about our products. You don’t need to be an extravert, but you do need to speak up and be proactive.

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To apply: Please send an introductory email with a resume to Brian at brian@crafthotsauce.com.